Master text structure, word choice, and rhetorical purpose
The term 'sustainability' has become ubiquitous in corporate marketing, appearing on everything from coffee cups to car advertisements. However, this widespread adoption has led to what critics call 'greenwashing'—the practice of making misleading claims about environmental benefits. When every product claims to be 'eco-friendly' or 'sustainable,' the terms lose their meaning, making it difficult for consumers to identify genuinely environmentally responsible options.